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The Importance of Address Integrity

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“We all know that direct marketing can be tough when at least 30 percent of all leads generated online are bogus. Here is the problem: marketing departments are incentivized to bring in as many leads as they can. However, it is nearly impossible to know which leads have potential just by looking at them.” – Geoff Grow, Founder and CEO, Service Objects

Service Objects’ Founder and CEO Geoff Grow understands better than most people the importance of having quality leads, increasing conversion rates and lifetime customer value, while avoiding fraud and waste. This is why Service Objects offers real-time API data quality solutions and cloud-based connectors for leading CRM and Marketing Automation providers. These solutions are designed to improve your marketing efforts through data quality excellence.

This video will show you how you can instantly identify, verify, and qualify lead information at the point of entry. You will learn about tools that verify and correct your contact information, score leads from 0-100 using proven audience and conversion models, validate addresses against geographic IP locations, and append neighborhood-level demographic information to your leads to increase their value.

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