Integration Types by Use Case
In past articles, we have talked about our various integration types and how they work. In this blog, we will discuss the different use cases associated with them, ...
Leveraging Your Existing Contacts with Lead Validation
If you work in marketing, you already know that the cost of acquiring new leads and customers far exceeds that of marketing to your existing contact base – ...
IP Address Validation: Sample Use Cases
This article looks at some important use cases for our DOTS IP Address Validation product. Before diving in, let’s look at what IP Address Validation is. In a ...
Retail Recovery and Geocoding
The world is suddenly in a very different retail environment than anyone ever expected just a few months ago. The global COVID-19 pandemic has completely changed the business ...
Accurate Prospect and Customer Data For the Marketing Win
Nearly a century ago, US President Calvin Coolidge – a man of few words – came back from church and was asked what the sermon was about. He ...
Maximizing the Value of Your Leads: A Use Case
What are the best leads for your business? Obviously the ones that purchase your products or services. Understanding what makes up these leads requires data, research and market ...
Migrating CRMs? Don’t Forget to Clean Your Data
There's a lot of information out there that discusses why you should migrate from one CRM system to another one. Anywhere from outgrowing your current system, new requirements, ...
What’s in a Name? The Importance of Global Name Validation
A quick online search of the US white pages shows that there are over 1500 real people named George Washington, more than 50 named William Shakespeare, and a ...
4 Best Practices for Automating Contact Record Data Validation
Contact records are one of your most valuable assets. According to Salesforce.com, 70% of your contact records will change in one way or another each year. Making sure ...
