Contact Data Governance in Action: It’s All About Validation & Verification
Marketing automation and your contact records: A five part series that every marketer can’t miss (part 4) “Well-integrated and accurate customer data is one of the best assets ...
Data Breakdown Happens. Know the Reasons “Why” and Protect it from the Start
Marketing automation and your contact records: A five part series that every marketer can’t miss (part 3) Welcome back! The fact that you’re interested in improving the data ...
Impacts of Bad Data Lead to Negative Consequences
Marketing Automation and Your Contact Records: A Five Part Series That Every Marketer Can’t Miss (Part 2) Data integrity is beyond a doubt “the” cornerstone of your marketing campaigns ...
Make Marketing Automation Work for You
Marketing automation and your contact records: A five part series that every marketer can’t miss (part 1) Are you keeping up with the competition? If yes, then you’re ...
Increase Your Company’s Worth With Friendly APIs
Customer relationship management (CRM) software has become a powerful business tool. With a CRM tool such as Salesforce, Microsoft Dynamics CRM, Infusionsoft, or Oracle CRM On Demand, all ...
10 Data Analytic Tools To Help You Better Understand Your Marketing ROI
A global review of data-driven marketing by GlobalDMA and the Winterberry Group found in its survey of 3,000 marketing professionals that nearly all recognize the importance of data ...
The True Cost Of Bad Data In Your Marketing Automation
Inbound marketing and marketing automation platforms promise to make your marketing more effective, and they have the potential to live up to that promise. However, reality often tells ...
Using Email Newsletters to Accelerate Growth – 7 Must-Know Tips for Business Owners
According to a 2015 report from eMarketer, research conducted by Econsultancy found that 79% of global agencies indicated that email marketing was rated effective by more agency marketers ...
Use Name Validation to Get your Customer’s Name Right
Name Validation It's very important in a lot of ways - it’s one of the easiest ways for someone to provide fake information on a web form but ...
