Search Results for ‘Marketo’

Canadian Address Validation - In a Nutshell

Canadian Address Validation – In a Nutshell

When Service Objects talks about address validation, we tend to focus on our US and International products, while our Canadian address validation product tends to get less attention ...
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CRM, Marketing Automation and Data Quality

CRM, Marketing Automation and Data Quality

Do you use customer relationship management (CRM) and marketing automation platforms in your business? Or are you starting to dip your toe in the water and explore these ...
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Lead concept with people and gear icons on a blue background

Why Should a Business Validate Leads?

Your business is measuring how many leads you generate with your marketing efforts. You’re even scoring your leads’ likelihood to buy with a marketing automation tool or CRM ...
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Garbage In, Garbage Out – How Bad Data Hurts Your Business

Garbage In, Garbage Out – How Bad Data Hurts Your Business

The old saying “garbage in, garbage out” has been around since the early days of modern computing. Code for operator error or bad data, the adage implies that ...
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Best Practices for DOTS Email Validation

Best Practices for DOTS Email Validation

Email and email validation technologies continue to evolve and it is increasingly important that businesses keep up with these changes to ensure they are protected and getting the ...
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Types of Integrations

Types of Integrations

Searching for the proper tool to fit your business needs can be a daunting task. At Service Objects, ease of integration is engineered in as part of each ...
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A New Role: The Marketing Technologist

A New Role: The Marketing Technologist

Once upon a time, life was simple. There was marketing, and there was IT. The former did creative work to drive the product creation and sales process, and ...
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The Great Debate: When to Validate Your Contact Data

The Great Debate: When to Validate Your Contact Data

A famous beer commercial had people debating whether it tasted great or was less filling. A similar debate is brewing among data quality professionals: do you validate your ...
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The Difference Between Webhooks and APIs

The Difference Between Webhooks and APIs

The word "webhook" sounds really cool, and it is, but what exactly is it? What does a webhook do and how is it different from an API? What ...
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