What Role Does Data Quality Play in the General Data Protection Regulation (GDPR)?

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With the arrival of 2018, many businesses are realizing the deadline to comply with the General Data Protection Regulation (GDPR) is looming in the not too distant future. In fact, according to Forrester Research, 80% of firms affected by the GDPR will not be able to comply with the regulation by the May 2018 deadline. GDPR has many different components that a business will need to meet to achieve compliance; one of which is making sure contact data is kept accurate and up-to-date.

Understanding the important role that data quality plays in complying with GDPR, Service Objects will host a webinar to provide information to those looking to get started. This live, informational webinar on the topic of “The Role of Data Quality in the General Data Protection Regulation (GDPR),” will take place on January 24, 2018 at 9:00am.

The interactive event will feature data quality expert Tom Redman, President of Data Quality Solutions, who will provide an overview of the regulation recently enacted by the EU, and why US businesses need to pay attention. He will also discuss how engaging in data quality best practices not only makes it easier to achieve compliance, but also makes good business sense.

According to Geoff Grow, Founder and CEO of Service Objects, businesses can incur fines up to $20 million Euros or 4% of a company’s annual revenue for not complying with the GDPR. The recently enacted EU regulation requires that every effort is taken to keep contact data accurate and up-to-date. Service Objects’ data quality solutions can help businesses meet this requirement, as well as identify which contacts reside in the EU and therefore fall under the GDPR.

To register for this complimentary webinar, visit https://www.serviceobjects.com/gdpr-webinar.  All those who register will also receive a link to the recording after the event.

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