Posts Tagged ‘CRM’

Using Email Validation to Avoid Deliverability Issues this Holiday Season

Using Email Validation to Avoid Deliverability Issues this Holiday Season

This year, email marketing strategy is an important engine for the biggest growth period in history for e-commerce. In this global pandemic year, holiday season sales are predicted ...
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A Guide to SugarCRM Integration

A Guide to SugarCRM Integration

SugarCRM is a powerful and extensible CRM platform. Its functionality includes marketing campaigns, customer support, and sales force automation as well as providing mobile and cloud based CRM ...
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What is Service Objects All About?

What is Service Objects All About?

The purpose of some companies is entirely obvious from their name. Like Coca-Cola. Or Domino’s Pizza. Or Dollar Shave Club. Others are a little more obtuse. Who would ...
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Leveraging Your Existing Contacts with Lead Validation

Leveraging Your Existing Contacts with Lead Validation

If you work in marketing, you already know that the cost of acquiring new leads and customers far exceeds that of marketing to your existing contact base – ...
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Automatic vs. Manual Data Validation: What is Right for You?

Automatic vs. Manual Data Validation: What is Right for You?

When considering keeping data cleansing in house or outsourcing it, the conversation can go something like this: “Why would I pay a third party to do my data ...
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Migrating CRMs? Don't Forget to Clean Your Data

Migrating CRMs? Don’t Forget to Clean Your Data

There's a lot of information out there that discusses why you should migrate from one CRM system to another one. Anywhere from outgrowing your current system, new requirements, ...
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CRM, Marketing Automation and Data Quality

CRM, Marketing Automation and Data Quality

Do you use customer relationship management (CRM) and marketing automation platforms in your business? Or are you starting to dip your toe in the water and explore these ...
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Service Objects integrations can help improve your contact data quality, help with data validation, and enhance your business operations.

Salesforce Data Quality Tools Integration Series – Part 2 – Validation Plug-ins in Flows

Welcome back to our blog series where we demonstrate the various ways you can achieve high data quality in Salesforce through the use of Service Objects’ validation tools ...
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A New Role: The Marketing Technologist

A New Role: The Marketing Technologist

Once upon a time, life was simple. There was marketing, and there was IT. The former did creative work to drive the product creation and sales process, and ...
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