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Migrating CRMs? Don’t Forget to Clean Your Data

There's a lot of information out there that discusses why you should migrate from one CRM system to another one. Anywhere from outgrowing your current system, new requirements, needing  more system...

Jan Rehorik, Sr. Applications Engineer
Jan Rehorik
Sr. Applications Engineer
March 12, 2020

CRM, Marketing Automation and Data Quality

Do you use customer relationship management (CRM) and marketing automation platforms in your business? Or are you starting to dip your toe in the water and explore these tools? This blog post looks at how...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
April 16, 2019

A New Role: The Marketing Technologist

Once upon a time, life was simple. There was marketing, and there was IT. The former did creative work to drive the product creation and sales process, and the latter kept the computers, software and...

Rob Manser, Marketing
Rob Manser
Marketing
January 23, 2018

What Has Changed in Customer Service?

Every week, I’m asked, “What is changing in customer service?” The expected answer is that I’ll talk about all the new ways customer service and support is conducted – and I do. There’s...

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Service Objects
August 1, 2017

New CRM or ERP? Reduce Your Migration Risk

Birds and data have one thing in common: migration is one of the biggest dangers they face. In the case of our feathered friends, their annual migration subjects them to risks ranging from exhaustion to...

Rob Manser, Marketing
Rob Manser
Marketing
June 27, 2017

ERP: Data Quality and the Data-Driven Enterprise

Enterprise resource planning, or ERP for short, integrates the functions of an organization around a common database and applications suite. A brainchild of the late 20th century – the term was coined by...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
January 31, 2017

What Is Data Onboarding – And Why Is It Important?

What is the best marketing database of all? Statistically, it is your own customers. It has long been common wisdom that existing customers are much easier to sell to than new prospects – but what you...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
November 10, 2016

The Difference Between Webhooks and APIs

The word "webhook" sounds really cool, and it is, but what exactly is it? What does a webhook do and how is it different from an API? What do webhooks have to do with Service Objects' APIs? What is an...

Jan Rehorik, Sr. Applications Engineer
Jan Rehorik
Sr. Applications Engineer
October 18, 2016

The Importance of Data Quality for CRM

What are your customers telling you about your business? This question has always been the key argument for customer relationship management, or CRM for short. Capturing data about your customers can...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
October 11, 2016

Name Deduplication Techniques

The bane of any Database Administrator is maintaining duplicate records. They take up unnecessary space and generally do not provide any added value to contact records. A more challenging task for Database...

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Service Objects
October 4, 2016

Impacts of Bad Data Lead to Negative Consequences

Marketing Automation and Your Contact Records: A Five Part Series That Every Marketer Can’t Miss (Part 2) Data integrity is beyond a doubt “the” cornerstone of your marketing campaigns. Think...

Rob Manser, Marketing
Rob Manser
Marketing
June 10, 2016

Make Marketing Automation Work for You

Marketing automation and your contact records: A five part series that every marketer can’t miss (part 1) Are you keeping up with the competition? If yes, then you’re likely using one of these...

Rob Manser, Marketing
Rob Manser
Marketing
June 3, 2016

Increase Your Company’s Worth With Friendly APIs

Customer relationship management (CRM) software has become a powerful business tool. With a CRM tool such as Salesforce, Microsoft Dynamics CRM, Infusionsoft, or Oracle CRM On Demand, all customer data --...

Aki Stankoski, Application Engineer
Aki Stankoski
Application Engineer
April 8, 2016

Moving To A New CRM? Clean Your Data FIRST!

Are you moving to a new customer relationship management (CRM) solution? While you've likely included various IT costs and end-user training in your migration budget, have you considered cleaning your...

Rob Manser, Marketing
Rob Manser
Marketing
November 25, 2015

24 Hours to Improving Your CRM

So you've invested in a customer relationship management (CRM) software and implemented its use across your business organization. Like any investment, a CRM deployment takes time to yield a positive...

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Service Objects
February 4, 2015

Why Your CRM is Ineffective

Ever wonder why your CRM isn't as effective as you had hoped it would be? Here's the reason: Bad data! According to a recent article published on Health IT Analytics, the following takes place about every...

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Service Objects
November 4, 2014