We take great pride in educating our clients on the importance of data quality. And we did quite a bit of it in 2020, with over 100 blog posts and counting. Our blog, featuring informative articles on industry trends and detailed walkthroughs, is one of the most popular features of the Service Objects website.

We are also closing out a challenging year that includes the milestones of over 4.5 billion contact records validated since our 2001 founding, and over 2800 customers including industry leaders such as Amazon, Microsoft, Verizon, major credit card providers and many more. We are proud of 19 straight years of over 99% uptime, and even more proud of our commitment to the environment and the local community, ranging from supporting reforestation efforts in our native California to utilizing our data validation services to help researchers fight the spread of COVID-19.

As we wrap up this year, let’s take a look back at the five most popular of our fact-filled blog posts. Here are some of the articles that you found most useful in 2020:

#1 New Update to DOTS Address Validation International

Our DOTS Address Validation – International validates addresses in over 250 countries and territories, instantly correcting, standardizing and appending addresses and address information for even the most challenging of address formats. Service Objects recently completed a major new update for this service that added a large amount of new data, a greatly expanded country support list, more granular results and improved address parsing. Let’s take a look at these service enhancements in more detail. READ MORE>>

#2 Understanding Address Insight

There is much more to an address than a simple delivery destination: it is also a motherlode of data. It contains a unique geographic location, together with economic, demographic and census data. Businesses can leverage this wealth of address data for purposes ranging from targeted marketing to compliance with laws like the Fair Housing Act (FHAct). Service Objects offers numerous products to validate and mine data from your contact addresses, but in this article, we’ll look at a convenient tool that combines some of our most important functions: address validation, geolocation, and demographic information, in one simple call. READ MORE>>

#3 Integrating Data Validation into Microsoft Dynamics 365 CRM

The Microsoft Dynamics CRM platform offers several different pathways to extend its functionality. Data manipulation, standardization, and verification can be done by linking this CRM system to one of the Service Objects’ web services. The method of integration will depend on the version of Microsoft Dynamics your company uses. READ MORE>>

#4 5 Reasons Why Good Email Addresses Get Rejected and Blacklisted

For some people dealing with rejection can be difficult, especially if you have no idea why you were rejected. The feeling of rejection can leave one feeling confused, unjustly wronged and even angry. We aren’t talking about relationships here – we are talking about email addresses. Yes, having your email address and/or message rejected or bounced back by a mail server can be a terrible feeling. Surely there must have been a mistake? Especially when you know that your email address is good, and wonder why it was rejected. READ MORE>>

#5 Integration Types by Use Case

In past articles, we have talked about our various integration types and how they work. In this blog, we will discuss the different use cases associated with them, as well as how a couple of integration types can be used to solve other problems. The integration types we will focus on here are APIs, one-time batches and automated batch integrations. READ MORE>>

Service Objects has a lot of exciting articles planned for 2021, and we truly enjoy sharing our knowledge and market perspectives with you, our customers and our followers. We look forward to connecting with you from here and want to wish all of you a happy holiday season and a prosperous new year. 

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