Tag Archives: Contact Data

All
Business Solutions
Fraud Protection
Growth & Marketing
Integration
Product Alerts
Uncategorized

Your Contact Data Doesn’t Keep Fresh Very Long

Your company’s revenue most likely depends on having accurate, genuine and up-to-date contact data. In fact, this is probably one of the biggest factors in the overall ROI of your contact database. In...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
March 17, 2020

Spring Cleaning for Your Data

Cleaning up has always been a virtue. Thanks to Netflix and bestselling Japanese organizing expert Marie Kondo, who preaches a mindful approach to better living through tidying up, it has now also become a...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
March 12, 2019
Photo of a judge's gavel in front of a Canadian

Canada’s New PIPEDA Law: What It Means for You

If you do business with customers in Canada, an important new privacy law has taken effect as of November 2018: The Personal Information Protection and Electronic Documents Act (PIPEDA). People are already...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
December 11, 2018

It Don’t Mean a Thing If It Ain’t Got That Ping

How do you know if an email address is valid? There is more than one way to find out. In this article, we will show you how something we do – known as “ping testing” – makes these results much more...

Rob Manser, Marketing
Rob Manser
Marketing
November 15, 2018

DOTS Name Validation 2: What Do The Scores Mean?

What’s in a name? Hopefully, valuable contact data for your business. But some names clearly contain red flags for bad data – and that’s where we come in.Name Validation is a very effective tool...

Dylan Van Lant, Applications Support Technician
Dylan Van Lant
Applications Support Technician
November 8, 2018

Cyber Monday is Coming. Is Your Business Ready?

In 2017, Cyber Monday sales reached an all-time high – and trends show that we may see another record-breaking year. Service Objects broke its own record last Cyber Monday with the most transactions in a...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
October 23, 2018

Contact Data Spam: A Lesson from Google Maps

We have spoken often on these pages about the importance of validating your contact data, to make sure you have a valid address and a quality lead. Whether it is a mistyped ZIP code, a lead pretending to...

Rob Manser, Marketing
Rob Manser
Marketing
October 18, 2018

Why Google Maps Isn’t Perfect

Google Maps is an amazing service. Much of the civilized world has now been mapped through its data sources, ranging from satellite data to its ubiquitous camera-mounted vehicles. The result is a tool that...

Emanuel Fuentes, Sr. Software Engineer
Emanuel Fuentes
Sr. Software Engineer
September 20, 2018

Why Data Quality Isn’t a Do-It-Yourself Project

Here is a question that potential customers often ask: is it easier or more cost-effective to use data validation services such as ours, versus building and maintaining in-house capabilities?We are a...

Aki Stankoski, Application Engineer
Aki Stankoski
Application Engineer
September 13, 2018

More Than an Address: What is a Delivery Point?

Most people think that they mail or ship things to addresses – and they would be wrong. And the reasons for this might be very important to your bottom line.First, let’s look at one actual address...

Rob Manser, Marketing
Rob Manser
Marketing
September 11, 2018

Data Quality, AI, and the Future

What do you think of when you hear the term “artificial intelligence” (or AI for short)? For many people, it conjures up images of robots, science fiction, and movies like “2001 – A Space...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
August 14, 2018

Address Detective – Why it is so cool!

Service Objects has been providing USPS CASS-Certified Address Validation services for over 17 years. Over this time, we have developed one of the best systems for validating, correcting and appending...

Jonas Shaefer, Director of Engineering
Jonas Shaefer
Director of Engineering
June 28, 2018
data privacy laws

A New Data Privacy Challenge for Europe – and Beyond

New privacy regulations in Europe have recently become a very hot topic again within the business community. And no, we aren’t talking about the recent GDPR law.A new privacy initiative, known as the...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
June 19, 2018

Freshly Squeezed…Never Frozen

Data gets stale over time. You rely on us to keep this data fresh, and we in turn rely on a host of others – including you! The information we serve you is the product of partnerships at many levels, and...

Jan Rehorik, Sr. Applications Engineer
Jan Rehorik
Sr. Applications Engineer
June 7, 2018

The Role of Data Quality in GDPR

If you do business with clients in the European Union, you have probably heard of the new General Data Protection Regulation (GDPR) that takes effect in Spring 2018. This new EU regulation ushers in strict...

Rob Manser, Marketing
Rob Manser
Marketing
March 6, 2018

Email Marketing Tip: Dealing With Role Addresses

Do you have any friends named “info” or “customerservice”?If you do, our sympathies, because their parents were probably way over-invested in their careers. But in all likelihood, you probably...

Rob Manser, Marketing
Rob Manser
Marketing
December 19, 2017

Now or Later? When to Clean Your Marketo Database

If you were to make a list of the things people love to do, data cleanup would usually rank pretty low on the list. (Except for us here at Service Objects. We rather enjoy data cleanup. But then again,...

Rob Manser, Marketing
Rob Manser
Marketing
October 24, 2017

GDPR Compliance: Is Your Business Ready?

If you conduct business in Europe, May 2018 will be an important date. This is when the planned introduction of the European Union’s General Data Protection Regulation (GDPR) is scheduled to take effect....

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
September 5, 2017

Omnichannel Solutions and Data Quality

Just a few decades ago the concept of a “channel” didn’t exist, other than on your television. If a customer or prospect wanted to contact you, they called you or wrote you a letter. And if you...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
June 6, 2017

Big Data – Applied to Day to Day Life

With so much data being constantly collected, it’s easy to get lost in how all of it is applied in our real lives. Let’s take a quick look at a few examples starting with one that most of us encounter...

Caroline Wedderburn, Customer Care Analyst
Caroline Wedderburn
Customer Care Analyst
April 25, 2017

Peer-to-Peer: The Next Frontier

How do you get millennials interested in a cause? For starters, you don’t use traditional direct marketing techniques. Millennials won’t even answer a call from an unknown phone number more than 95...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
January 3, 2017

How Much Is Bad Contact Data Costing Your Organization?

Collecting visitor and customer data through a variety of channels allows you to quickly grow your contact list. When contact information comes in, your company is provided many new opportunities to expand...

Carolyn Healey, Director of Marketing
Carolyn Healey
Director of Marketing
October 27, 2016

Name Deduplication Techniques

The bane of any Database Administrator is maintaining duplicate records. They take up unnecessary space and generally do not provide any added value to contact records. A more challenging task for Database...

Avatar
Service Objects
October 4, 2016
Service Objects integrations can help improve your contact data quality, help with data validation, and enhance your business operations.

Integrating Service Objects with Salesforce

Salesforce is a great CRM that allows businesses to easily put customers at the center of their attention. But even a tool like Salesforce can be halted by poor quality customer data. Well, luckily for...

Dylan Van Lant, Applications Support Technician
Dylan Van Lant
Applications Support Technician
September 1, 2016

Impacts of Bad Data Lead to Negative Consequences

Marketing Automation and Your Contact Records: A Five Part Series That Every Marketer Can’t Miss (Part 2) Data integrity is beyond a doubt “the” cornerstone of your marketing campaigns. Think...

Rob Manser, Marketing
Rob Manser
Marketing
June 10, 2016

Make Marketing Automation Work for You

Marketing automation and your contact records: A five part series that every marketer can’t miss (part 1) Are you keeping up with the competition? If yes, then you’re likely using one of these...

Rob Manser, Marketing
Rob Manser
Marketing
June 3, 2016

Where Does Bad Data Come From?

We talk a great deal about data quality, validating information, and the impact on our business. Do we ever stop and think where bad data comes from? It’s not like there is some bad part of town where...

Rob Manser, Marketing
Rob Manser
Marketing
May 11, 2016

Why We Geek Out Over Name Validation

What's in a name? Everything -- especially if you're trying to connect with customers and prospects. If you're emailing, mailing, or calling someone and you have her name wrong, you've already lost her....

Jonas Shaefer, Director of Engineering
Jonas Shaefer
Director of Engineering
April 27, 2016

Increase Your Company’s Worth With Friendly APIs

Customer relationship management (CRM) software has become a powerful business tool. With a CRM tool such as Salesforce, Microsoft Dynamics CRM, Infusionsoft, or Oracle CRM On Demand, all customer data --...

Aki Stankoski, Application Engineer
Aki Stankoski
Application Engineer
April 8, 2016

Moving To A New CRM? Clean Your Data FIRST!

Are you moving to a new customer relationship management (CRM) solution? While you've likely included various IT costs and end-user training in your migration budget, have you considered cleaning your...

Rob Manser, Marketing
Rob Manser
Marketing
November 25, 2015

Use Name Validation to Get your Customer’s Name Right

Name Validation It's very important in a lot of ways - it’s one of the easiest ways for someone to provide fake information on a web form but can be very tricky to properly detect. Take this example of...

Jonas Shaefer, Director of Engineering
Jonas Shaefer
Director of Engineering
November 10, 2015

The Problem With Bad Address Validation

Street, avenue, boulevard, and court are but a few of the many suffixes used in addresses. Add in Spanish or French variations like corte or rue and the list gets even longer. If you use the wrong suffix,...

Avatar
Service Objects
August 12, 2015

Canadian Address Privacy Concerns

Canada has several privacy laws regulating the collection, use, and disclosure of personal information in the course of commercial activities. Under Canada's private sector privacy laws, personal...

Avatar
Service Objects
July 15, 2015

Origins of Contact Data

You have a database filled with contact information. Great! However, before you launch that next direct mail campaign, you may want to do some preliminary contact verification. Depending on where your data...

Avatar
Service Objects
March 9, 2015

Introducing: The Data Trifecta

Data quality, or lack thereof, impacts businesses in many ways. Poor data quality, for example, wastes time, paper, and money. Poor data quality can also mean shipping delays, canceled orders, and...

Avatar
Service Objects
August 14, 2014

Email Append – The Good. The Bad. And the Ugly.

Because of the prevalence of multi-channel marketing, email append has become a widely used method for companies to build their in-house email database with permission-based addresses. It’s one of the...

Avatar
Service Objects
March 27, 2012

Updated DOTS Address Geocode – US Data

This week I'd like to discuss an important update to our DOTS Address Geocode - US Web Service. One of our many sources for geocoding US addresses is the TIGER/Line database, published by the Census...

Avatar
Service Objects
October 21, 2008