Service Objects Improves Phone Data by 200%
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Service Objects works with multiple data sources to provide the most accurate, complete and up-to-date telephone number services for our clients’ needs. Our product development team is constantly researching and adding new data sources in our on-going commitment to improving and enriching our services. Recently, we integrated a large data source that significantly improves our phone and contact validation services, making them broader, deeper and stronger than ever. This new data improves many areas of our phone products, whether it is our reverse look-up services that return contact data from a telephone number, appending a phone number from contact data or using the new phone data with our composite services like Lead Validation to perform complex comparison validations. All will ensure that businesses have the tools they need to streamline their data quality initiatives.
With this new data source, contact record append services such as DOTS Geophone and DOTS Geophone Plus now have more contact records than ever before. DOTS Geophone, which is limited to Landline/VOIP numbers only, gets the largest boost, appending about 50-60% more names and addresses. DOTS Geophone Plus, which already boasts an industry-leading 80% return on contact names, has increased to over 85%. Overall, address details for contacts grew from about 50% to 75%. In addition, wireless contact data, both names and addresses, should be significantly more accurate as wireless numbers are the biggest additions to our data sets. These additional records also increase our address match rates. Users will see a significant rise in ‘High’ quality leads with the new data. (Our services include a quality rating for each result of High, Medium or Low quality). Finally, the new data source leads to increased redundancy and better performance, which ultimately results in even greater reliability.
Phone number append services such as DOTS Phone Append will see multiple benefits as well. Users will see that the number of contact numbers has increased by 200% with the new data, with match rates heading toward 80%. The biggest boosts to the Phone Append service are the ability to return wireless phone numbers and the streamlined calls to the consumer and business data sets. As with the previous services, users will experience improved performance and reliability.
Composite services, such as DOTS Lead Validation, which make use of all the aforementioned services, benefits from the increased match rates and accuracy, further empowering the comparison algorithms and providing more accurate lead validation and lead quality scoring results. These results will lead to more informed decision-making, as lead scores will more clearly move both farther up and down the quality scale, resulting in fewer leads being tagged for “Review”.
Service Objects is excited to share these new services with both existing and new clients. If you have any questions or would like a demo of any of the products mentioned, please feel free to contact us.