Some of the costliest risks business face isn’t lost sales or missed deliveries – often, it is the risk of severe compliance penalties. In fact, according to recent sources, U.S. regulations alone would be the world’s eighth-largest economy if it were a separate country, and losses due to a single noncompliance event average US $4 million.
To help businesses mitigate the risks from rapidly growing data privacy laws and consumer protection regulations, Service Objects is pleased to announce an informative free webinar entitled “Leveraging Customer Data Validation to Achieve Compliance and Reduce Liability” on Wednesday, April 26, 2023, at 11am PST/2pm EST.
This webinar examines the compliance risks businesses face from regulations such as:
- California Consumer Protection Act (CCPA)
- Telephone Consumer Protection Act (TCPA)
- Fair Credit Reporting Act (FCRA)
- EU’s strict General Data Protection Regulation (GDPR).
For example, numerous firms have experienced multi-million-dollar fines for TPCA violations ranging from $1500 per call or SMS message, while GDPR provides penalties as high as €20 million or 4% of a company’s annual turnover. These regulations and others require organizations to have processes to validate and maintain their customer data.
Hosted by Senior Product Marketing Manager Rob Manser, a marketing authority and data quality expert with over 20 years of experience, this webinar will cover:
- The importance of accurate customer data
- How Customer Data Validation works
- How accurate and verified customer data supports compliance efforts
- Reducing liability and avoiding costly fines
How Customer Data Validation can help
Customer Data Validation is an integrated, automated approach for ensuring that your customer data is accurate, complete, and up-to-date. It enables you to verify and append key contact details, including name, address, phone, email and device, all in less than a second. Customer Data Validation encompasses a four-layer process, as shown in the diagram.
Each of these four layers work together to support your compliance efforts:
Integrity check: Verify basic Name, Address, Phone, Email and Device (N-A-P-E-D) data against global authoritative data streams, to guard against incorrect or bogus data.
Augment and extend: Add important data such as location and demographics for FCRA requirements, phone ownership and porting data for TCPA, and much more.
Cross-connects: Check interrelationships between N-A-P-E-D elements and other data, such as a phone linked to a different address, or a device IP address in a high-risk area different from the rest of the customer data.
Quality signals: Quantitative scores for overall record quality, to help approve, discard or flag data for review.
This integrated approach, backed by an unparalleled array of authoritative, continually updated data sources and years of real-world experience, is what makes Customer Data Validation a business-grade solution to help ensure compliance and protect your business from fines and penalties.
Come learn more for free
In today’s data-driven world, accurate customer data is more important than ever when it comes to meeting compliance requirements. Whether you are new to the concepts of Customer Data Validation or an experienced data manager, this complimentary webinar will help you understand the full range of capabilities that can be tailored to your business’s unique compliance efforts.
You will also learn how Customer Data Validation is easily implemented into leading CRMs and business automation platforms using convenient API interfaces. These tools are easily customized to the needs of your business and come bundled with 24/7/365 technical support, expert implementation assistance, and guaranteed 99.999% uptime.
Register here to join this free webinar, and to learn more about Service Objects’ Customer Data Validation solutions or request a free live demo, please contact us.
