Why Data Quality Isn’t a Do-It-Yourself Project
Here is a question that potential customers often ask: is it easier or more cost-effective to use data validation services such as ours, versus building and maintaining in-house capabilities?
We are a little biased, of course – but with good reason. Let’s look at why our services are a lot easier to use versus in-house coding, and save you money in the process.
Collecting and using information is a crucial part of most business workflows. This could be as simple as taking a name for an order of a burger and fries, or as complex as gathering every available data point from a client. Either way, companies often find themselves with databases comprised of client info. This data is a valuable business asset, and at the same time often the subject of controversy, misuse, or even data privacy laws.
The collection and use of client information carries an important responsibility when it comes to security, utility, and accuracy. If you find yourself tasked with keeping your data genuine, accurate, and up-to-date, let’s compare the resources you would need for creating your own data validation solution versus using a quality third-party service.
Using your resources
First, let’s look at some of the resources you would need for your own solution:
Human. The development, testing, deployment, and maintenance of an in-house solution requires multiple teams to do properly, including software engineers, quality assurance engineers, database engineers, and system administrators. As the number of data points you collect increases, so does the complexity of these human resources.
Financial. In addition to the inherent cost of employing a team of data validation experts, there is the cost of acquiring access to verified and continually updated lists of data (address, phone, name, etc.) that you can cross-validate your data against.
Proficiency. Consider how long it would take to develop necessary expertise in the data validation field. (At Service Objects, for example, our engineers have spent 15+ years increasing their proficiency in this space, and there is still more to learn!) There is a constant need to gain more knowledge and translate that into new and improved data validation services.
Security. Keeping your sensitive data secure is important, and often requires the services of a team. An even worse cost can be failing to take the necessary steps to ensure privacy, which can even lead to legal troubles. Some environments need as much as bank grade security to protect their information.
Using our resources
The points above are meant to show that any data validation solution, even an in-house one, carries costs with it. Now, let’s look at what you get in return for the relatively small cost of a third-party solution such as ours for data validation:
Done-for-you capabilities. When you use services such as our flagship Address Validation, Lead Validation, geocoding, or others, you leverage all the capabilities we have in place: CASS-certifiedTM validation against continually updated USPS data, lead quality scores computed from over 100 data points, cross-correlation against geographic or demographic data, global reach, and much, much more.
Easy interfacing. We have multiple levels of interfacing, ranging from easy to really easy. For small or well-defined jobs, our batch list processing capabilities can clean or process your data with no programming required. Or integrate our capabilities directly into your platform using enterprise-grade RESTful API calls, or cloud connectors interfacing to popular marketing, sales and e-commerce platforms. You also spot-check specific data online – and sample it right now if you wish, with no registration required!
Support and documentation. Our experts are at your service anytime, including 24/7/365 access in an emergency. And we combine this with extensive developer guides and documentation. We are proud of our support, and equally proud of all the customers who never even need to contact us.
Quality. Our services come with a 99.999% uptime guarantee – if you’re counting, that means less than a minute and a half per day on average. We employ multiple failover servers to make sure we are here when you need us.
We aren’t trying to say that creating your own in-house data validation solution can’t be done. But for most people, it is a huge job that comes at the expense of multiple company resources. This is where we come in at Service Objects, for over 2500 companies – including some of the nation’s biggest brands, like Amazon, American Express, and Microsoft.
The combination of smart data collection/storage choices on your end and the expert knowledge we’ve gained over 15 years in the data validation space can help to ensure your data is accurate, genuine and up-to-date. Be sure to look at the real costs of ensuring your data quality, talk with us, and then leave the fuss of maintaining software and security updates and researching and developing new data validation techniques to us.