In Search of the Unique Address
Some things seem simple on the surface, but aren’t so easy in reality – for example, programming your DVR, or building assemble-it-yourself furniture. In the world of contact ...
Choosing the Right Validation Service
Should you use a single-purpose or composite validation service for your lead or contact data? Put another way, do you have a singular data validation need, or have ...
Is Your Contact Data Ready for Holiday Shopping?
As I write this article, it is now just over a month before the holiday shopping period that runs from Black Friday and Cyber Monday through the end ...
4 Best Practices for Automating Contact Record Data Validation
Contact records are one of your most valuable assets. According to Salesforce.com, 70% of your contact records will change in one way or another each year. Making sure ...
What Can Phone Validation Do For Your Business?
What can phone validation tools do for you? If you do any telephone or SMS-based marketing or customer contact, they can do plenty, including: Open up more valid ...
Lead Generation Quality: Trends and Directions
Leads are the lifeblood of most businesses. And everyone knows that lead quality is important. But exactly how important? A recent survey from research-based marketing firm Ascend2 puts ...
The High Cost of Poor Data Quality
If you are a marketing, order fulfillment or data manager, there are some things you don’t want to be greeted with when you come to work in the ...
Third-Party Platform Integration
Today I am writing about the ways to integrate with Service Objects APIs. This will be different from our other discussions where we talk about running batches and ...
A Shakespearean Sonnet to Data Quality
A little bit of summertime fun with the Bard and data quality. "What’s in a NAPE? That which we call a rose By any other name would smell ...
