Using Email Validation to Avoid Deliverability Issues this Holiday Season
This year, email marketing strategy is an important engine for the biggest growth period in history for ecommerce. In this global pandemic year, holiday season sales are predicted ...
Mitigate Shipping Surcharges with Address Validation
A picture may be worth a thousand words. But if you are engaged in retail or ecommerce, the next few hundred words in this blog are going to ...
Integration Types by Use Case
In past articles, we have talked about our various integration types and how they work. In this blog, we will discuss the different use cases associated with them, ...
Key Features in Global Address Geocoding
Geocoding has become one of the most important elements attached to a contact record. Linking addresses to their latitude and longitude coordinates allows you to map and locate ...
Leveraging Your Existing Contacts with Lead Validation
If you work in marketing, you already know that the cost of acquiring new leads and customers far exceeds that of marketing to your existing contact base – ...
Automatic vs. Manual Data Validation: What is Right for You?
When considering keeping data cleansing in house or outsourcing it, the conversation can go something like this: “Why would I pay a third party to do my data ...
Data Integrity and You
Data integrity is one of those pleasant-sounding buzzphrases that seem self-evident to most people. Who doesn’t want their data to have integrity? But in fact, this term has ...
Data Privacy Policies: An Obligation and an Opportunity
Does your business have a data privacy policy in place? If the answer is “not yet,” my next question is whether you do business with customers in California ...
What’s in a Name? The Importance of Global Name Validation
A quick online search of the US white pages shows that there are over 1500 real people named George Washington, more than 50 named William Shakespeare, and a ...
