Our Top 5 Blog Posts of 2019
We love educating our clients. And we did quite a bit of it in 2019, with over 100 blog posts. Our blog, featuring informative articles and detailed user ...
Service Objects Supports Retailers Breaking 2019 Black Friday & Cyber Monday Sales Records
The 2019 holiday shopping season has kicked off with record-breaking sales numbers. According to Adobe Analytics, Black Friday sales were up 20% to $7.4 billion and Cyber Monday ...
What is an API?
API stands for Application Programming Interface. But what does that mean? Basically, APIs are a way for applications to communicate with each other across the web through specific inputs ...
Santa’s Delivery Secret: Address Validation
With the holidays fast approaching, your customers will soon be shopping online and breaking last year’s sales records. They will be counting on your business to make sure ...
What is Scarier than Halloween? Bad Data!
Halloween – which has its roots as an Irish celebration honoring the dead – is a night nowadays where children (and more than a few adults) dress in ...
The Most Common Types of Bad Leads (And How We Help Detect and Correct Them)
How big of a problem are bad leads? According to recent figures from various sources, bad data costs American businesses over $3 trillion dollars per year, and over ...
Planting a Seed to Protect the Orca
Many of you know that Service Objects was founded in 2001 to support environmental conservation, specifically by reducing the massive waste stream of misdirected and unwanted direct mail ...
Meeting USPS Requirements for NCOA Live Change-of-Address Processing
Every year, over 40 million people in the United States move and change their addresses with the US Postal Service. Keeping your contact data assets up-to-date with these ...
Explaining Data Quality to Third Graders, Upper Management, and Other Non-Experts
Data quality is very important. But that doesn’t always mean it is clear to everyone. In this blog article, I’d like to offer some strategies for discussing it ...
