Lead Scoring: How It Fits in with Marketing Automation
Your marketing efforts live or die on the quality of your leads. Automated lead scoring capabilities can help figure out who is a potential purchaser for your products ...
CRM, Marketing Automation and Data Quality
Do you use customer relationship management (CRM) and marketing automation platforms in your business? Or are you starting to dip your toe in the water and explore these ...
Thoughts on Daylight Saving Time and Its Effects on Business
What time is it? The answer isn’t always a simple one – particularly in states like Arizona and Hawaii that do not observe daylight saving time (DST). And ...
Increase Your Company’s Worth With Friendly APIs
Customer relationship management (CRM) software has become a powerful business tool. With a CRM tool such as Salesforce, Microsoft Dynamics CRM, Infusionsoft, or Oracle CRM On Demand, all ...
The True Cost Of Bad Data In Your Marketing Automation
Inbound marketing and marketing automation platforms promise to make your marketing more effective, and they have the potential to live up to that promise. However, reality often tells ...
Moving To A New CRM? Clean Your Data FIRST!
Are you moving to a new customer relationship management (CRM) solution? While you've likely included various IT costs and end-user training in your migration budget, have you considered cleaning ...
24 Hours to Improving Your CRM
So you've invested in a customer relationship management (CRM) software and implemented its use across your business organization. Like any investment, a CRM deployment takes time to yield ...
Why Your CRM is Ineffective
Ever wonder why your CRM isn't as effective as you had hoped it would be? Here's the reason: Bad data! According to a recent article published on Health ...
Solving the Case of the Undeliverable Address
As I recently experienced, a valid address is not always an accurate address. Businesses rely on valid addresses to ensure deliverable mail, save costs associated with returned mail, ...
