How Lead Validation Works

How Lead Validation Works

As a marketer, one of your jobs is to ensure that your sales team has access to high-quality leads. So how do you go about screening your lead ...
Data Governance and You

Data Governance and You

Data governance has become another trendy buzz-phrase among information technology professionals. Twenty years ago, it was a rarely heard term. Nowadays, there are professional societies, best practices, and ...
Custom Lead Scoring and How it Works

Custom Lead Scoring and How it Works

Lead scoring is a powerful sales feature offered in just about every marketing automation platform. Companies with a solid lead scoring methodology in place are better equipped to ...
Five Elements of a Customer Success Program

Five Elements of a Customer Success Program

Why focus on customer success? Retaining customers, maintaining customer loyalty, and getting new customers requires a holistic approach that goes beyond the basics of providing service, ensuring satisfaction, ...
New Guidelines to SMS Authentication

New Guidelines to SMS Authentication

With a seemingly ever-increasing amount of data breaches making headlines, companies are trying to be more vigilant than ever about making sure your accounts are secure. You've likely ...
What’s Dragging Your Marketing Campaigns Down?

What’s Dragging Your Marketing Campaigns Down?

Savvy marketers know just how important it is to capitalize on every customer lead. And as technology advances and our customer lists expand, so does the need to ...
The Challenge of Storing International Addresses

The Challenge of Storing International Addresses

Working with international address data can be difficult and confusing. Even when you have an application available to validate an address, and it tells you that it's deliverable, ...
Why You Need to Establish Your Company Core Values List

Why You Need to Establish Your Company Core Values List

When working with companies on developing customer-focused growth cultures, I often get asked about this idea of a company core values list. It seems that every company has ...

Pokémon Go: Behind the Scenes

Pokémon Go: Behind the Scenes

You found a Magikarp in your neighbor's swimming pool or met a few new friends collecting Pokémon characters at the local duck pond. It's all good fun until ...