The Top 7 Skills of Successful Marketing Professionals
Good marketing is the bedrock of most business’ revenue pipelines; their number one job in many instances is to generate high quality leads through a variety of channels ...
New CRM or ERP? Reduce Your Migration Risk
Birds and data have one thing in common: migration is one of the biggest dangers they face. In the case of our feathered friends, their annual migration subjects ...
Service Objects Lands on CIOReview’s Top 20 Most Promising API Solutions
Service Objects is very proud to have been recently selected as one of CIOReview’s Top 20 Most Promising API Solution Providers for 2016, judged by a distinguished panel ...
The Role of a Chief Data Officer
According to a recent article in Information Management, nearly two-thirds of CIOs want to hire Chief Data Officers (CDO) over the next year. Why is this dramatic transformation ...
Using Geolocation Technology to Fight Fraud
Good news – someone wants to place a large online order for one of your company’s products, shipped to their business in the United States. But in reality, ...
What Is Data Onboarding – And Why Is It Important?
What is the best marketing database of all? Statistically, it is your own customers. It has long been common wisdom that existing customers are much easier to sell ...
How a Rise in Disposable Email Addresses Can Affect a Business’s Email Marketing
Disposable email addresses (DEAs) are nothing new, but for business owners, project managers and IT specialists, it can spell disaster for email marketing campaigns. Understanding what they are, ...
