Service Objects has recently released a new member of the Lead Validation family, DOTS Lead Validation International. Lead Validation International builds on the strengths of our DOTS Lead Validation service but adds a significant number of new tests and features. Lead Validation users will likely find Lead Validation International familiar; however, a brand-new interface adds new levels of detail over the older service. Lead Validation International works better than ever for US and Canadian leads but now covers over 250 other countries as well. This service gives users the flexibility to validate leads anywhere in the world.
The Lead Validation International service looks at six key components: Name, Business, Email, IP Address, Mailing Address and Phone, performing over 200 tests to determine both how strong the individual components are as well as how well they connect to each other. These tests give a strong indication of the quality of the lead. Each component is given a 0-100 score, and a recommendation. The service also provides an overall lead confidence score, giving users a lot of flexibility in how they want to evaluate their leads.
While building on the strength of the old service, Lead Validation International adds scores of new tests, digging deeper into the leads than the old US and Canadian API as well as providing new international specific tests. The new API exposes more data and points of interest than the older API and provides more details than previously returned by the service. The Notes sections for each component highlights interesting data points that used to be more obscure. An overall Notes section highlights comparisons between data points, providing more indications of how well the various components in the lead matched each other, making it more obvious where the data broke down or providing more confidence in the quality of the lead.
DOTS Lead Validation International’s new interface also allows more customization than previous services. A new set of fields called InformationComponents allow client specific rules and outputs to be written. This allows new rules outside of the normal Lead Validation structure as well as the easy addition of new rules we feel could benefit all users. One of the biggest strengths of the new operation is its ability to be tailored to almost any client need.
Service Objects has always been strong in International Name, Email and IP Address validation. With the recent release of International Address and Phone validation products, we can cross-reference far more of the contact record’s data points to provide a qualitative view of the international lead and deeper insights into the lead, creating a fuller picture. The user will know the location of origin for all data points now and be able to find the red flags in their data.
International Lead Validation provides the complete picture:
International addresses present their own challenges in identifying, parsing and outputting. While Lead Validation International is not a perfect replacement for a true international address validation tool, the outputs in this new API are designed to be as universal as possible. Users will get a result that is formatted consistent with the country of origin, as well as details on the locality, primary administrative areas and country of origin.
International phones, address and IP addresses use a new Service Objects proprietary fuzzy location identifier that does a great job of cleaning and standardizing data points so that even the messiest of data can provide useful validation. If the proper locations can be identified, we have the best chance of cross validating all of the components.
Our international lead service can be deployed in several ways; whether seamlessly integrating our fully supported, real-time API into your software, as a plugin for industry-leading CRM, marketing and sales platforms or as a list service to validate and improve existing lead records. We also provide sample code, sample data and a robust developer guide to help get the service up and running.
If you are interested in learning more about Lead Validation for the US and Canada, please visit our DOTS Lead Validation product page. If you are interested in our International service, please check out our International product page.