Solving the Case of the Undeliverable Address

Solving the Case of the Undeliverable Address

As I recently experienced, a valid address is not always an accurate address. Businesses rely on valid addresses to ensure deliverable mail, save costs associated with returned mail, ...
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Why Google Maps Isn't a Good Substitute for Address Validation

Why Google Maps Isn’t a Good Substitute for Address Validation

Updated from March 2010 What is the difference between address validation and Google Maps? Deliverability, deliverability, deliverability. Okay, there are a few others, but that's the big one ...
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Prepping For The Holidays - Read on Business 2 Community

Prepping For The Holidays – Read on Business 2 Community

'Tis the season! With these three proactive tips, online retailers are sure to secure a profitable holiday shopping season. Believe it or not, Cyber Monday is only DAYS ...
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Two APIs To Make Online Business Less Taxing

Two APIs To Make Online Business Less Taxing

eCommerce has redefined the B2B and B2C retail worlds; anyone with a budget and a vision can launch an online store front… That said, there are many unseen ...
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The Fight for Data Integrity

The Fight for Data Integrity

The importance of data quality to companies cannot be denied; but how many know how to identify high quality data from poor data? Even if companies identify a ...
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How Technology Can Help Close Online Sales and Keep Customers Coming Back

How Technology Can Help Close Online Sales and Keep Customers Coming Back

Not another marketing theory: Read how technology works on the issues that may be limiting your sales and/or damaging your online reputation. Successful e-commerce companies have three things ...
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CASS Certification Explained Over Dinner

CASS Certification Explained Over Dinner

Last night I was having dinner with my wife's friends and they asked what I did for a living. Normally I just brush those requests off and say ...
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Does Email Validation Help Catch Bogus Email Addresses?

Does Email Validation Help Catch Bogus Email Addresses?

A lot of people ask what an email validation system really does and if it really helps catch bogus email addresses. The short answer is, it weeds out ...
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Why 5-Digit ZIP Codes Don't Work

Why 5-Digit ZIP Codes Don’t Work

When isn’t 78368 the ZIP code for Hubert, Texas? When it’s the ZIP code for Mathis, San Patricio, Argenta or Sweeny Switch, Texas. Lookups for 5-digit ZIP codes ...
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