CASS Certification Explained Over Dinner
Last night I was having dinner with my wife's friends and they asked what I did for a living. Normally I just brush those requests off and say ...
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Does Email Validation Help Catch Bogus Email Addresses?
A lot of people ask what an email validation system really does and if it really helps catch bogus email addresses. The short answer is, it weeds out ...
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Why 5-Digit ZIP Codes Don’t Work
When isn’t 78368 the ZIP code for Hubert, Texas? When it’s the ZIP code for Mathis, San Patricio, Argenta or Sweeny Switch, Texas. Lookups for 5-digit ZIP codes ...
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Address Geocoding—a Big Tip for Delivery Businesses
All over the country businesses have popped up to bring quality sit-down restaurant meals into our homes. In the Pacific Northwest, Dinner Delivery Plus is one such business ...
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Direct Mail Marketing Isn’t Going Anywhere Yet
While many industry experts are calling 2010 the year that will "kill marketing as we know it", some feel that we shouldn't be so quick to write off ...
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DOTS Address Validation FAQ
Figuring out the basics of what DOTS Address Validation does is simple -- messy address comes in, clean address comes out! And yet of all our services we ...
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Santa to Use DOTS Address Geocode, Rudolph’s Fears Allayed
SANTA BARBARA, CA — December 23, 2008 — Service Objects announced today that its Web Service will play an important role as Santa Claus drives his sleigh around ...
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How Postal Workers Handle DPV Invalid Addresses
Recently, an artist in the UK named Harriet Russell sent out 130 letters... to herself. While this may at first sound like narcissism, it was actually an artistic ...
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New Undeliverable-as-Addressed (UAA) Standards
As a marketer I am always keeping a watch on industry news that will affect the bottom line of my sales and marketing campaigns. I think that this ...
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