The Most Common Types of Bad Leads (And How We Help Detect and Correct Them)
How big of a problem are bad leads? According to recent figures from various sources, bad data costs American businesses over $3 trillion dollars per year, and over ...
A Shakespearean Sonnet to Data Quality
A little bit of summertime fun with the Bard and data quality. "What’s in a NAPE? That which we call a rose By any other name would smell ...
Lead Validation, Part 3: International Lead Validation
This blog concludes a series of deep dives into our DOTS Lead Validation (US and Canada) and DOTS Lead Validation - International (Global) services. In the first blog, ...
Lead Scoring: How It Fits in with Marketing Automation
Your marketing efforts live or die on the quality of your leads. Automated lead scoring capabilities can help figure out who is a potential purchaser for your products ...
Credit Card Validation: Your Questions Answered
You’ve got questions? We’ve got answers! This is the first in a series of articles exploring common user questions about our products and how they can be used ...
Lead Validation: The Core Components
How good are your leads? DOTS Lead Validation, Service Objects’ most popular composite service, is designed to measure lead quality – helping our clients reduce fraud, increase conversions ...
Dealing with Difficult Countries in Lead Validation – International
What is DOTS Lead Validation - International? For over a year now, Service Objects has been validating leads around the world with DOTS Lead Validation – International. This ...
Why Should a Business Validate Leads?
Your business is measuring how many leads you generate with your marketing efforts. You’re even scoring your leads’ likelihood to buy with a marketing automation tool or CRM ...
Comparing Lead Validation – International Components
As with many of our services, DOTS Lead Validation - International fits in our main company objective to reduce fraud, increase conversions, and enhance incoming leads, Web orders, ...
