Service Objects’ DOTS Lead Validation Service
Service Objects recently released the latest and greatest version of DOTS Lead Validation, our lead verification API that cross-validates five critical lead quality components: name, street address, phone ...
Is Your Shopping Cart Feeling Abandoned? Data Quality Can Help
Dating experts will tell you that people have more problems committing than ever before. And nowhere is this more evident than in your online shopping cart. According to ...
The Cost of Incomplete Leads to Your Business
If you are old enough to remember the disco era, one of its biggest hits was “Got to Be Real” by Cheryl Lynn. (And if you’re younger, it’s ...
Launching a New Ecommerce Site? Don’t Forget Data Quality Tools
Online commerce is huge nowadays – to the tune of over $400 billion dollars a year in the United States alone in 2017, at a growth rate up ...
Real-Time Email Validation and Your Sales Process
Have you ever been to gamil.com? Or gmial.com? Or gmali.com? Well, many of your prospects and customers have, without even knowing it. These are just a few of ...
The Importance of Data Quality for CRM
What are your customers telling you about your business? This question has always been the key argument for customer relationship management, or CRM for short. Capturing data about ...
How Lead Validation Works
As a marketer, one of your jobs is to ensure that your sales team has access to high-quality leads. So how do you go about screening your lead ...
Custom Lead Scoring and How it Works
Lead scoring is a powerful sales feature offered in just about every marketing automation platform. Companies with a solid lead scoring methodology in place are better equipped to ...
Clean Up Your Sales Pipeline: Lead Scoring vs. Lead Validation
The lead score simplified As it stands, you are the one who decides what and how your lead scores are determined, most likely through rules you set up ...
