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What is a Data Quality Scan and How Can it Help You?

What is a Data Quality Scan and How Can it Help You?

Marketing Automation and Your Contact Records: A Five Part Series That Every Marketer Can’t Miss (Part 5) Putting Your Contact Records to the Test! Now that you’ve read ...
Contact Data Governance in Action: It’s All About Validation & Verification

Contact Data Governance in Action: It’s All About Validation & Verification

Marketing automation and your contact records: A five part series that every marketer can’t miss (part 4) “Well-integrated and accurate customer data is one of the best assets ...
Data Normalization: The Key to Verifying Online Leads & Orders

Data Normalization: The Key to Verifying Online Leads & Orders

Updated from original post Why Cross Checking is Important When Using a Contact Validation Web Service, published 02/17/10Although the Internet allows for many business benefits, it is also ...
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Lead Validation ROI in Plain English: Save Thousands per Month; Get 5.8 days ROI

Lead Validation ROI in Plain English: Save Thousands per Month; Get 5.8 days ROI

A recent study by Marketing Sherpa found that when filling out web forms less than 40% of those surveyed provided accurate phone number and custom information—such as address—all ...
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Battling the Rise of Customer Account Fraud: Protecting Your Business in 2024

Battling the Rise of Customer Account Fraud: Protecting Your Business in 2024

The year 2022 was a wake-up call for businesses across the globe. Customer account fraud emerged as a major threat with losses of over $41 billion. As we ...
The Impact of Bad Mailing Addresses on Your Business

The Impact of Bad Mailing Addresses on Your Business

In the age of digital communication, it's easy to overlook the importance of mailing addresses. However, bad mailing addresses can have a significant impact on a business's revenue, ...
2023 in Review: Service Objects' Top 5 Blogs

2023 in Review: Service Objects’ Top 5 Blogs

The one thing we love as much as validating customer data is educating our customers. This is why our team provides almost 100 articles for our blog every ...
Make Informed Decisions About Your Customers

Make Informed Decisions About Your Customers

In today's competitive and regulated business environment, understanding your customer has transcended from a best practice to a crucial mandate. Comprehensive customer intelligence can enhance marketing efficacy amidst ...
Pandemic Fraud: A Cautionary Tale

Pandemic Fraud: A Cautionary Tale

Any time a new source of public funds emerges, fraudsters are soon to follow. Especially in cases where organizations try, with the best of intentions, to get money ...