Tag: geocoding

Understanding Reverse Geocoding
What is the difference between geocoding and reverse geocoding? Geocoding Geocoding, sometimes referred to as forward geocoding, is the process of converting a place or address to a set of...
Retail Recovery and Geocoding
The world is suddenly in a very different retail environment than anyone ever expected just a few months ago. The global COVID-19 pandemic has completely changed the business model for...
Understanding geocoding and resolution levels
The term address geocoding often refers to the process of transforming a textual representation of an address into an equivalent latitudinal and longitudinal coordinate interpretation. For example, taking an address...
Why GPS Coordinates Look Wrong on Maps of China
Have you ever tried using Google Maps, Bing or other mapping services to bring up a map of China? If so then you may have noticed that satellite images do...
Understanding Geographic Data in DOTS Address Geocode – US
What does it mean to geocode? Our DOTS Address Geocode – US web service provides latitude and longitude coordinates along with other metadata information about a physical US address. This...
Using Geocoding for Target Marketing
What can a little latitude and longitude do for your marketing? A great deal, as it turns out. For starters, geotargeting – or the use of geographic coordinates to define...
Changes in Latitude, Changes in Attitude: Understanding Geocoding
When Jimmy Buffett sang the title of this blog post years ago, he may not have realized that he was talking about things like geocoding and data mining. But in...
How Location Intelligence Benefits Your Business
What is location intelligence, or LI for short? According to geomarketing firm Carto, it is the process of transforming location data into business outcomes. Today LI has become a very...

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