so_logo.png
Print Friendly, PDF & Email

Filter Blog Articles

Service as a Differentiator

Service as a Differentiator

Service quality is one of the most misused concepts in business. You can’t see it or smell it. It is hard to quantify except in hindsight, even though ...
Data Breakdown Happens. Know the Reasons “Why” and Protect it from the Start

Data Breakdown Happens. Know the Reasons “Why” and Protect it from the Start

Marketing automation and your contact records: A five part series that every marketer can’t miss (part 3) Welcome back! The fact that you’re interested in improving the data ...
Data Quality and Political Advertising

Data Quality and Political Advertising

One benefit or problem, depending on your inclinations, of being in the marketing business is that you become acutely aware of the marketing that goes on around you ...
Impacts of Bad Data Lead to Negative Consequences

Impacts of Bad Data Lead to Negative Consequences

Marketing Automation and Your Contact Records: A Five Part Series That Every Marketer Can’t Miss (Part 2) Data integrity is beyond a doubt “the” cornerstone of your marketing campaigns ...
5 Commonly Used Terms and Definitions in International Address Validation Systems

5 Commonly Used Terms and Definitions in International Address Validation Systems

When dividing the countries of the world into regions and sub-regions for the purpose of Address Validation, it is important to find common ground and to use a ...
Make Marketing Automation Work for You

Make Marketing Automation Work for You

Marketing automation and your contact records: A five part series that every marketer can’t miss (part 1) Are you keeping up with the competition? If yes, then you’re ...
Moving to Canada - Mail Subscriber Guide

Moving to Canada – Mail Subscriber Guide

Thinking about moving to Canada after this election? All jokes aside, there are some things you should know about sending or receiving mail to our northerly neighbor. We ...
Is Email Dying?

Is Email Dying?

A Quora discussion recently got us thinking about the status of email in our day and age. As a company, we know how important email is, since we verify ...
Where Does Bad Data Come From?

Where Does Bad Data Come From?

We talk a great deal about data quality, validating information, and the impact on our business. Do we ever stop and think where bad data comes from? It’s ...

New resources, straight to your inbox

Get updates on the latest industry trends, tips, and news.

 

Service Objects is the industry leader in real-time contact validation services.

Service Objects has verified over 5 billion contact records for clients from various industries including retail, technology, government, communications, leisure, utilities, and finance. Since 2001, thousands of businesses and developers have used our APIs to validate transactions to reduce fraud, increase conversions, and enhance incoming leads, Web orders, and customer lists. READ MORE