In most CRMs, lead scoring is used to determine the viability and likelihood that a lead will become a paying customer. Generally, lead scores are a sum of ...
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If you work in marketing, you already know that the cost of acquiring new leads and customers far exceeds that of marketing to your existing contact base – ...
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Today I am writing about the ways to integrate with Service Objects APIs. This will be different from our other discussions where we talk about running batches and ...
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Do you use customer relationship management (CRM) and marketing automation platforms in your business? Or are you starting to dip your toe in the water and explore these ...
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We are back now with the fourth blog in our Salesforce Data Quality Tools Integration Series.  In previous blogs,  we covered various topics like; creating a plug-in that ...
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Welcome to our third installment in our Salesforce Data Quality Tools Integration Series. In the first two parts, we covered creating a plug-in that could be dropped on ...
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Salesforce is a great CRM that allows businesses to easily put customers at the center of their attention. But even a tool like Salesforce can be halted by ...
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Having validated and standardized addresses within your CRM will improve business efficiency, cut down on bogus leads, and help reduce waste. Let our new DOTS Address Validation Chrome ...
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You've heard of all the benefits of contact validation, but yet something's holding you back. Whether you're unsure about how to implement contact validation with your existing systems ...
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