In most CRMs, lead scoring is used to determine the viability and likelihood that a lead will become a paying customer. Generally, lead scores are a sum of points assigned...
If you work in marketing, you already know that the cost of acquiring new leads and customers far exceeds that of marketing to your existing contact base – especially now,...
Today I am writing about the ways to integrate with Service Objects APIs. This will be different from our other discussions where we talk about running batches and hooking up...
Do you use customer relationship management (CRM) and marketing automation platforms in your business? Or are you starting to dip your toe in the water and explore these tools? This...
We are back now with the fourth blog in our Salesforce Data Quality Tools Integration Series. In previous blogs, we covered various topics like; creating a plug-in that could be...
Welcome to our third installment in our Salesforce Data Quality Tools Integration Series. In the first two parts, we covered creating a plug-in that could be dropped on a flow and...
Salesforce is a great CRM that allows businesses to easily put customers at the center of their attention. But even a tool like Salesforce can be halted by poor quality...
You’ve heard of all the benefits of contact validation, but yet something’s holding you back. Whether you’re unsure about how to implement contact validation with your existing systems or concerned...
Introducing the Address Validation Do-it-Yourself Plugin for Salesforce.com When I can get greater functionality out of my work applications without getting the tech staff involved, it makes my day. Sometimes...
