so_logo.png
New Guidelines to SMS Authentication

New Guidelines to SMS Authentication

With a seemingly ever-increasing amount of data breaches making headlines, companies are trying to be more vigilant than ever about making sure your accounts are secure. You've likely ...
What’s Dragging Your Marketing Campaigns Down?

What’s Dragging Your Marketing Campaigns Down?

Savvy marketers know just how important it is to capitalize on every customer lead. And as technology advances and our customer lists expand, so does the need to ...
The Challenge of Storing International Addresses

The Challenge of Storing International Addresses

Working with international address data can be difficult and confusing. Even when you have an application available to validate an address, and it tells you that it's deliverable, ...
Why You Need to Establish Your Company Core Values List

Why You Need to Establish Your Company Core Values List

When working with companies on developing customer-focused growth cultures, I often get asked about this idea of a company core values list. It seems that every company has ...
<br>
Pokémon Go: Behind the Scenes

Pokémon Go: Behind the Scenes

You found a Magikarp in your neighbor's swimming pool or met a few new friends collecting Pokémon characters at the local duck pond. It's all good fun until ...
Your Own ‘Big Data’ is Silently Being Data Mined to Connect the Dots

Your Own ‘Big Data’ is Silently Being Data Mined to Connect the Dots

With apps like Facebook, Waze, and the release of iOS 9, you probably didn’t realize that your cell phone is now quietly mining data behind the scenes. Don’t ...
Leveraging SSD (Solid-State-Drive) Technology

Leveraging SSD (Solid-State-Drive) Technology

Our company recently invested in SSD (solid-state-drive) arrays for our database servers, which allowed us to improve the speed of our services. As you likely know, it's challenging to ...
New Service Objects Website Designed for Developers

New Service Objects Website Designed for Developers

We know, we know… it’s been a while since our last post (seven months, but hey, who’s counting) and we promise we’re trying to do better. A LOT ...
<br>
Demographics for Email

Demographics for Email

What an email may say about your potential customers Today’s marketer knows that the keys to increased conversion and awareness is understanding your target audience and creating a ...
<br>