International Lead Validation and GDPR – A Perfect Match
Late in 2017, Service Objects released a new service, DOTS Lead Validation International, which is helping companies validate their residential and business leads from around the world. Lead Validation International is built on our core foundation of data validation tools and uses the best of ten of Service Objects strongest contact record validation services, providing the unparalleled ability to validate and correct leads from around the globe. Below is a list of some of the services that Lead Validation International relies on:
DOTS services used with Lead Validation International
|Address Validation - International||GeoPhone Plus|
|Address Validation - US||Phone Append|
|Address Validation - Canada||Email Validation|
|Address Detective||IP Address Validation|
|Name Validation||Proprietary internal services|
6 key components of Lead Validation
Our Lead Validation International service looks at six key components: name, business, email, IP Address, mailing address and phone, performing hundreds of tests to validate the authenticity of each of these individual components, as well as, their connection with each other. A built-in scoring system provides quality scores for each of the individual components and provides a weighted overall quality of the lead based on the results from the components. In addition, a verbose notation system provides insight into how the individual scores were achieved, highlighting interesting data points both good and bad for each component.
Recently, we introduced a set of fields called InformationComponents, which allows for the seamless addition of new content and provides flexibility for our team to work with clients on custom solutions without interrupting the service for other clients. Another example of our continued commitment to improve and evolve our Lead Validation International service is helping our customers evaluate their risk with regards to the European Union’s General Data Protection Regulation (GDPR).
Meeting the GDPR needs of our customers
Using Lead Validation International, customers can identify potential risks with regards to the new GDPR, which went into effect in most European Union (EU) countries on May 25th, 2018. These new regulations, designed to protect the personal data of users within the EU, put a great burden on companies and require them to know if their leads are physically located in the EU, as well as, making sure the contact record data is authentic and up-to-date as possible.
So how does Lead Validation International help? In addition to the primary goal of determining the authenticity of a lead and its data points, Lead Validation International is now using geolocation to help identify the physical location of a lead and the various regulatory laws and restrictions that impact that location. The potential for GDPR risk is determined by examining the individual components; Address, IP Address and Phone number of each lead, as well as the overall lead, and determining if the lead resides in a country that observes the GDPR. If a component is found to be associated with the GDPR group, it is given a note: “IsInGDPR”. From here, an analysis of all components is automatically performed to determine if an additional note of “IsInGDPR” should be assigned to the overall notes of the lead.
Companies can use these data points to help assess their risks with any given lead. As of today, Lead Validation International only tracks GDPR risk. However, as new privacy laws and regulations come out, this feature of Lead Validation International will be extended to take these new laws into account and address the needs of our customers.
Check out the power of DOTS Lead Validation International!