The DOTS Lead Validation system (LV) evaluates information customers provide and scores the data quality into pass/fail/review categories. By evaluating the information quality of a contact, online marketers can more effectively weed-out fraudulent contacts.Online fraudsters are more likely to provide inaccurate contact information because the address and phone number can be easily traced. Unlike other validation services that perform simple data checks on single variables, Service Objects Lead Validation solution is able to cross-validate that a contact’s name, address, phone numbers, e-mail and IP address are all matched each other and are related to the consumer.

Developer Guide

Integration Basics